Fernie's Award-Winning Outdoor Sports Store
BC's #1 Rocky Mountain Bicycle Dealer
Locally owned and operated in Fernie BC
Find Canada's Best Deals on Gear!


Retail Sales Staff:


Caleb Brown - Weekday Sales Manager

Caleb Brown - Customer Care Executive

Having grown up in Fernie, Caleb shares a special bond with the forests and mountains that surround this little town. He has spent most of his life playing and working here in Fernie but has done his fair share of travelling; skiing and biking in Europe, travelling and competing all over North America following the Freeskiing World Tour, and exploring BC and Quebec on his mountain bike. With that said, he is still proud and excited about his life in Fernie. “When I got back to Fernie after a 10 month trip to Europe, which was my first time really away from home, I understood that British Columbia is where I want to be. Fernie has everything I need to grow myself as an athlete and I am so content spending my days enjoying biking with friends or doing solo touring missions on the Lizard Range.” Follow Caleb's adventures on his blog!

Jean-Christophe Fernier - Weekend Sales Manager

JC Fernier - Sales Manager

Jean-Christophe, JC for short, grew up in the suburbs of Paris, France. He first discovered Canada during a university exchange in 2006.

A few years later, after moving to the French Alps for his business career, he created his own t-shirt company, studied bike and ski mechanics while snowboarding, mountain biking or hiking in the Alps every weekend.

At this point he knew that the mountains would always be a part of his life. A couple of years ago, JC went on a 10 month World Tour which ended in a month of exploring beautiful BC, and that’s when he discovered fantastic Fernie...

Jason Dalsgaard - Customer Service Specialist

Jason Dalsgaard - Customer Care Executive

After years of Fernie adventures and Running Back to Saskatoon, this prairie boy has mountains in his Heart of Gold and now calls Fernie home.

With a camera slung over his shoulder he's most happy in the backcountry during any season, often found sitting in the Morning Dew waiting for that shot.




Jeff Hills - Customer Service Specialist

Jeff Hills - Customer Care Executive

Jeff was born and raised in Prince George, BC, where he first learned how to mountain bike.

After spending his weekends in Fernie over the summer, he decided to make the move and join our team here at GearHub.

Whether he's finding new lines out on his bike, hiking Fernie’s amazing trails or taking long romantic walks along the elk river, you’ll be sure to see a smile on Jeff's face! We are happy to have him here in Fernie and part of our team.


Isaac Penny - Customer Service Specialist

Isaac Penny - Customer Service Executive

Don't be misled by Isaac's age - before becoming a staff member he was noticed in the store explaining product in great detail to his friends and family.

After a while, we approached him and asked if he wanted a job, which he proudly accepted. We are stoked to have his young energy and knowledge that is well above his years.

Isaac isn't totally sure what his future brings but he knows it will have something to do with skis and bikes.


Toby Ratcliffe - Customer Service Specialist

Toby Ratcliffe - Customer Care Executive

Hailing from a small village in the UK, Toby first arrived in Fernie whilst bikepacking the great divide mountain bike route and has dreamt of coming back ever since.

His yearning for mountain life was finally fulfilled when another bikepacking adventure lead him back to Fernie.

Usually found out exploring on his bike, Toby is a lover of everything outdoors as well as long walks along the elk river with Jeff.


James Rotor - Customer Service Specialist

James Rotor

James originates from Ottawa and has always had a passion for the outdoors. Since moving West he has grown as a snowboarder, skier and most recently a mountain biker.

In the winter he worked in the Terrain Park at Fernie Alpine Resort and is now immersed in the GearHub team. Having done lots of paddling on the Ottawa river he also knows his way around white water. All in all, like the rest of the team, James is a general sports enthusiast!



Service Shop Staff:


Sam Moffat - Weekday Service Manager

Sam Moffat Service manager

Sam was born and raised here in Fernie, so you know he is shredder!

After working at almost every bike shop in town, he was offered a job here at GearHub when we first opened. 10 years later, he is still running the service department with pleasure.

When Sam's not in the shop, he is enjoying the wilderness with the help of gravity, or pursuing his other profession - DJing and Music Production.



Dylan Bailey - Service Technician, Safety Officer & Sponsored  Rider

Dylan Bailey - Technician & Sponsored Gearhub Rider

Dylan started racing mountain bikes in the 90's back in his hometown of Thunder Bay, ON and hasn't looked back. After spending a few winters in Fernie back in '03/'04, he fell in love with this gem of a city and always wanted to return. In 2018 he finally made that dream come true, made the move out west and will forever call Fernie home.

Dylan has competed all over North America and raced at the elite level for years. He loves spending his time fat biking, snowboarding, nordic skiing, snowshoeing and playing hockey when the ground turns white.



GearHub Owners:


Mark Hall - Owner / General Manager

Mark Hall GearHub Owner Manager

Mark’s dream of owning an outdoor shop began not long after his first high school ski trip, and came to life in 2010 when GearHub first opened its doors in Fernie BC!

Mark’s love for sports and the outdoors has always been his motivation to do more (and more, and more)! Mark loves it all - skiing, biking, kayaking, climbing, sledding, hiking, mountaineering, you name it! Mark believes that outdoor adventures bring us clarity and peacefulness and excitement all in one go.

Mark is known for his contagious passion for the outdoors - a passion that is felt and shared by happy customers, staff, and friends alike!


Aaron Levesque - Owner

Aaron Levesque

If you think hucking cliffs, riding down a mountain at Mach 2, or challenging that favourite rapid of yours is tough – try being a stay at home Mom!

All jesting aside, Aaron does have lots of athletic experience to talk about. In 2008, she took home First place in the Fitness category at Saskatchewan’s Amateur’s Bodybuilding competition. Then in 2009, she took home 2nd Place in both Women’s Figure Tall, and Women’s Fitness categories. So, when you need to talk to someone about how to get that body of yours in shape, no matter what the reason – Aaron’s your girl!!


Jonathan Levesque - Owner / Operator

Jonathan Levesque - Owner / Operator

Raised in the prairies, Jon now calls Fernie his home. While he’s still waiting for his official “Local” designation, in his heart he knows this is where he was meant to be. A beautiful family, 23 years and counting in the IT industry, and a lifetime of searching adventure, Jon knows he has the ingredients to help GearHub be the best sports store around!




Fernie's Award-Winning Outdoor Sports Store
BC's #1 Rocky Mountain Bicycle Dealer
Locally owned and operated in Fernie BC
Find Canada's Best Deals on Gear!