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Jean-Christophe, JC for short, grew up in the suburbs of Paris, France. He first discovered Canada during a university exchange in 2006.
A few years later, after moving to the French Alps for his business career, he created his own t-shirt company, studied bike and ski mechanics while snowboarding, mountain biking or hiking in the Alps every weekend.
At this point he knew that the mountains would always be a part of his life. A couple of years ago, JC went on a 10 month World Tour which ended in a month of exploring beautiful BC, and that’s when he discovered fantastic Fernie...
After years of Fernie adventures and Running Back to Saskatoon, this prairie boy has mountains in his Heart of Gold and now calls Fernie home.
With a camera slung over his shoulder he's most happy in the backcountry during any season, often found sitting in the Morning Dew waiting for that shot.
Jeff was born and raised in Prince George, BC, where he first learned how to mountain bike.
After spending his weekends in Fernie over the summer, he decided to make the move and join our team here at GearHub.
Whether he's finding new lines out on his bike, hiking Fernie’s amazing trails or taking long romantic walks along the elk river, you’ll be sure to see a smile on Jeff's face! We are happy to have him here in Fernie and part of our team.
Hailing from a small village in the UK, Toby first arrived in Fernie whilst bikepacking the great divide mountain bike route and has dreamt of coming back ever since.
His yearning for mountain life was finally fulfilled when another bikepacking adventure lead him back to Fernie.
Usually found out exploring on his bike, Toby is a lover of everything outdoors as well as long walks along the elk river with Jeff.
Haley moved from Vancouver Island to Fernie in 2007 with not much more then a snowboard and a dog, searching for legendary pow. Years later, she has traded the board for cross country skis and a mountain bike. She's stoked to have found her way to the GearHub team in 2022, combining a love of outdoor activities with good vibes and good people.
Dylan started racing mountain bikes in the 90's back in his hometown of Thunder Bay, ON and hasn't looked back. After spending a few winters in Fernie back in '03/'04, he fell in love with this gem of a city and always wanted to return. In 2018 he finally made that dream come true, made the move out west and will forever call Fernie home.
Dylan has competed all over North America and raced at the elite level for years. He loves spending his time fat biking, snowboarding, nordic skiing, snowshoeing and playing hockey when the ground turns white.
Mark’s dream of owning an outdoor shop began not long after his first high school ski trip, and came to life in 2010 when GearHub first opened its doors in Fernie BC!
Mark’s love for sports and the outdoors has always been his motivation to do more (and more, and more)! Mark loves it all - skiing, biking, kayaking, climbing, sledding, hiking, mountaineering, you name it! Mark believes that outdoor adventures bring us clarity and peacefulness and excitement all in one go.
Mark is known for his contagious passion for the outdoors - a passion that is felt and shared by happy customers, staff, and friends alike!
If you think hucking cliffs, riding down a mountain at Mach 2, or challenging that favourite rapid of yours is tough – try being a stay at home Mom!
All jesting aside, Aaron does have lots of athletic experience to talk about. In 2008, she took home First place in the Fitness category at Saskatchewan’s Amateur’s Bodybuilding competition. Then in 2009, she took home 2nd Place in both Women’s Figure Tall, and Women’s Fitness categories. So, when you need to talk to someone about how to get that body of yours in shape, no matter what the reason – Aaron’s your girl!!
Raised in the prairies, Jon now calls Fernie his home. While he’s still waiting for his official “Local” designation, in his heart he knows this is where he was meant to be. A beautiful family, 23 years and counting in the IT industry, and a lifetime of searching adventure, Jon knows he has the ingredients to help GearHub be the best sports store around!