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GearHub Sponsored Athletes

GearHub is proud to sponsor and support a variety of shredders, from talented local kids to professional athletes. Here's a bit about them:


Micah Morris

Micah Morris


Micah Morris grew up in Fernie, BC competing in ski racing, mountain biking and big mountain skiing.

She now lives in Revelstoke, BC where she works as a mountain bike guide for Wandering Wheels and serves at the Craft Bier Haus.

She has eased out of competitive skiing but still races some Enduro mountain bike races and is an ambassador for Juliana Mountain Bikes. In the winter she skis at the resort and pushes her self to learn and practice skiing safely in the backcountry. She wants to use her talent to inspire women in sport and pass along to local youth her passion and love for the mountains.

This year Micah is stoked to be riding the K2 Mindbender 116 Cs as part of her backcountry touring set up!



Ben Ogilvie

Micah Morris


Ben Ogilvie grew up skiing at Fernie Alpine Resort. In his 26 year skiing career, he has earned many accolades, including: Freeskiing World Tour competitor 2010-2012, Freeride World Tour competitor 2013, Monster Enemy Lines competitor (Fernie Alpine Resort) 2013-2014 (2014 7th Place), Fernie Freestyle Ski Club 2008-2018 Coach, Head Coach Freestyle Ski Club 2015-2018.

When he’s not skiing, Ben works as a Journeyman Cabinet Maker, and enjoys biking, climbing, all sports, and building stuff!

This season Ben hopes to ski a line on the North end of Mt Hosmer that he’s had his eye on for a while!



Julie Bernasconi

Julie Bernasconi

Julie grew up in Quebec where she learned to ski on the Laurentian mountains. She became a ski instructor in her hometown St-Sauveur at 15 years old. Since then she has worked close to 20 ski seasons as an instructor, freestyle instructor and big mountain coach!

Julie has been a ski instructor with the Fernie winter sports school since 2012. Part of her job there is being the head coach of the Fernie big mountain team, a competitive freeride program run by the winter sports school that has 25 to 30 athletes from 8 to 16 years old competing at a regional and national level.

Julie especially loves working with other female athletes and inspiring young girls to push their limits, and was lucky the past few years with the big mountain team to coach the same group of teenage girls and to watch them grow into badass skier girls!

This season Julie is trainig for her level 4 ski intructor exams, the highest level of ski intructor certification, which she will take in April. She is also training for certification to teach other instructors how to teach freestyle and park skiing. This winter Julie is stoked to be riding Faction Prodigy 2.0X skis.


Dale Vasey

Dale Vasey

Dale has been skiing in Fernie since the age of 2, already holding onto the Mighty Moose platter himself after the first few runs of his life. His passion for the sport hasn’t faded since.

This year, Dale is travelling around western Canada for the IFSA (big mountain) and CFSA (slopestyle) competition season. He’s excited to gain knowledge about the nature of the sport, explore the backcountry, see old friends, make new ones, and have some fun.

Along with some likeminded friends, Dale has started making ski movies in a collective called Drive Threw. Click here to check them out on instagram.

During the off season, Dale enjoys skateboarding, mountain biking, and cliff jumping.


Elek Wenzlawe

Elek Wenzlawe

Elek may be only 12 years old, but this Fernie kid rips!

Elek is a member of the Fernie Freestyle Ski Club, and regularly participates in competitions.

In 2019, Elek came 2nd in the Provincial at Sunshine Village in the under 14 category, and he came in 3rd in the Jeep Junior Freeski competition at Fernie Alpine Resort in 2017.

In 2020 he will participate in competitions in Jasper, Lake Louise, Red Deer, Sunshine, and Calgary.

Alongside skiing, Elek likes to fish, bike, skateboard and wear beanies.



Connie Henderson

Connie Henderson

Connie grew up skiing with her family, moving from New Zealand to Canada in 2010. She trained in both racing and freestyle skiing before moving to Fernie at 18 when she heard about the epic skiing we have here.

Connie currently works as a ski patroller at Fernie Alpine Resort, and is looking forward to filming with Warren Miller as a part of an upcoming Fernie Ski Patrollers segment.

Connie is also the head Big Mountain coach for the Fernie Freestyle Club. She competes on the FWQ circuit around North America. Connie loves working with the local kids on their freeskiing skills and coaching the junior freeski competitions.

Connie is stoked to be riding a pair of K2 Mindbender 115 Alliance skis this season. She is stoked to also be sponsored by Flylow Apparel.



Finnian Young

Dyaln Bailey


Finn grew up in skiing in Fernie every weekend on the Fernie Freestyle team, where he developed base skiing skills, as well as competitive park teams in Calgary. He started skiing competitively at around age 10 in both big mountain and slopestyle events.

About 7 years ago he transitioned into full time slopestyle training, and 3 years ago he joined the Canadian Next Gen pipe team, and is now a competitive pipe skier on the World Cup and Nor am circuits.

Fernie will forever hold a special place in his heart, even if he only makes it up a couple times a year because of training schedules.




Dyaln Bailey

Dylan Bailey moved to Fernie from Invermere in 2018 and has been a sponsored rider and shop technician at GearHub ever since! 

Dylan won Master's 30-39 Cross-country Mountain Bike Nationals in 2017 and was the 2018 Master's Cross-country Marathon BC Provincial Champion. 

Dylan continues to represent GearHub at a variety of bike races all season long!

This winter, Dylan is stoked to be riding a 2020 Rocky Mountain Suzi Q C70 Fatbike!


Jennifer King

Micah MorrisJennifer King has lived a life in the mountains, growing up in Whistler, then onto Alaska, Smithers and Kimberley. 2 years ago she made the Elk Valley her home, settling in Sparwood.

Last year Jen entered the Trans Rockies 7 day Endurance Race after being away from the race scene for 23 years. She finished strong each day on the podium and took 2nd overall in her category. 1st place at Spakwus was another highlight of 2019.

2020 brings even bigger goals Trans Rockies SingleTrack6 & BC Bike Race as well as Moab Rocks 3day, Salty Dog 6 hr & Round the Mountain in Kimberley.

You can find Jen ripping the trails year round and leading the charge in the Sparwood Fatbike, Sparwood Runners and Sparwood Mountain Bike communities. She is also proud to be an FMBC Team rider and FWOW ride leader. Jen is uber excited to be on the GearHub Team and representing Rocky Mountain Bicycles as well as a Brand Champion for Trans Rockies Race Series.




Fernie Ghostriders Ice Hockey Team

GearHub is proud to sponsor the Fernie Ghostriders, Fernie's junior 'B' ice hockey team.

The Ghostriders are members of the Eddie Mountain Division of the Kootenay Conference of the Kootenay International Junior Hockey League.

Ghostrider merch is now available on our website! Click here to view Ghostrider Merchandise.

For information on Ghostriders games and tickets, click here to visit their website.


Local Event Sponsorship


GearHub is proud to support a variety of awesome local events and organizations, including:

  •  Wam Bam Dirt Jump Jam
  •  Elk River Alliance Shoreline Cleanup
  •  F.A.S.T. Adaptive Ski Program Gala
  •  Coal Miner Days Bike Rodeo
  •  Griz Days
  •  FMBC 2knee Tuesday Races
  •  Fernie Half Marathon
  •  Trail Raizr
  •  Lone Wolf Race
  •  Fernie Ghostrider games
  •  FMBC Dirt Diggler race
  •  The Elk Valley Pride Festival
  •  Fernie Secondary School Library Learning Commons
  •  Elk Valley Snow Avalanche Workshop
  •  #FernieStreak
  •  Fernie Minor Hockey Association Pre-Novice Tournament
  •  STARS Air Ambulance
  •  Sparwood Fish and Wildlife fundraiser
  •  Fernie Skating Club
  •  Sparwood Skating Club
  •  Fernie Mountain Film Festival
  •  and more!



Fernie's Award-Winning Outdoor Sports Store
BC's #1 Rocky Mountain Bicycle Dealer
Find Canada's Best Deals on Gear!